how it all began
From PowerPoint Heartbreak to Global Motion Graphic Company
Right. Let’s start at the beginning.
I wasn’t always the motion graphic company guy. I wasn’t born with a burning desire to revolutionize small business marketing. And I definitely wasn’t expecting my biggest career catalyst to come from getting shot down by a girl.
No.
It all started with a PowerPoint love letter—a grand, emotionally charged, utterly ridiculous animated tribute.
Spoiler alert: She was wildly unimpressed.
My big fancy digital grand gesture crashed and burned so badly, it made my first business idea look like a tiny campfire gone wrong.
But here’s the thing about being the smallest player in the game—you learn to turn every rejection into rocket fuel. Because that failed love letter wasn’t just some cringe-worthy experiment in digital courtship. It was the beginning of an obsession—one that would take me from PowerPoint Romeo to crafting motion graphics for organisations of all sizes, shapes and forms, from the United Nations to indie gaming companies in New York to start-ups in Texas.
But I’m getting ahead of myself.
The Accidental Discovery of
an Underdog Superpower
Picture this: Early 2010s. Fresh out of university with a Psychology degree, an overactive imagination, and what my father kindly calls “excessive determination.” Like every other freshly minted adult, I had no clue what the hell I was doing.
Then came the moment that changed everything.
My housemate’s son—who had learning difficulties—was struggling with schoolwork. And like the totally normal person that I am, I thought:
“You know what could help? PowerPoint.”
So, I scanned his book, made the words move and the pictures dance, and watched learning transform from a chore into an adventure.
But here’s the thing about us underdogs—we can never leave well enough alone. I didn’t just want to make a slideshow. I wanted to make magic.
When Small Dreams Get Big Ambitions
I dove into animation like it was the deep end and I forgot I couldn’t swim. Certificates in Digital Storytelling and Animation followed. Then came a nomination at the KLIK Amsterdam Animation Festival (now Kaboom!) —where I met Jamie Bolio, one of the storyboard artists for The Lion King, who became a mentor and friend before her unfortunate passing.
Drunk on that tiny taste of success, I did what any dangerously optimistic underdog would do—I quit my job four-year-old job as a creative director for a web development agency and went all in.
Now, in movies this is where I’d get my big break and end up on some “30 Under 30” list.
But real life?
Yeah, real life kicked me in the teeth.
For years, I scraped by on terrible gigs, got underpaid, overworked, and bled time into projects that went nowhere. My dining table became mission control. “Working for yourself” meant “working 24/7 for free.”
But then—finally—a startup in Texas took a chance on the small guy with big ideas.
That one gig became a catalyst.
Suddenly, the work snowballed. From freelancer to startup to running a global motion graphic company. David had somehow become… well, a slightly more successful David.
I had finally made it.
Except… something still wasn’t right.
The Harsh Truth
About Motion Graphics
Clients loved our work. The motion graphics were slick.
And yet… clients weren’t always coming back.
Why?
I needed answers, so I did what I do best—I put my research psychology and web agency hats on and dug deep.
What I found blew my mind.
- Most businesses treat motion graphics like a checklist item—something they should have, without knowing why.
- Their messaging was as flat as my dating history pre-PowerPoint.
- They had no real strategy—just hopes, dreams, and a YouTube link.
The video would go up on YouTube, maybe get a few social media posts, and then… nothing.
No promotion, targeting or real plan to turn views into revenue.
Unsurprisingly their videos fell flat. They were building an empire on shaky foundations.
So I Built a System
for the Underdogs
I took everything—my psychology and web agency backgrounds, and my obsession with making things move—and developed a motion graphics framework that actually delivers results.
Not just pretty animations or brand awareness.
A proven system that makes motion graphics work like a full-time salesperson who scales your business.
The framework:
- Pinpoints your ideal customer— so your video speaks directly to the people who actually buy.
- Crafts messaging that hooks instantly—because we know what it's like to have seconds to prove ourselves.
- Creates motion graphics that engage, convert, and scale—so your business doesn’t just survive, it grows.
That’s why the Motion2Scale, motion graphic company exists.
Because you don’t need another marketing expense.
You need an investment that delivers.
Your time is too valuable to waste on marketing that might work.
And your business?
It deserves motion graphics that don’t just bring home the bacon…
They help you build a bigger, more profitable table to serve it on.
(And prove that the small players can win big.)
